To: | Oak View Group, LLC (pto-oc@gibsondunn.com) |
Subject: | U.S. Trademark Application Serial No. 88573330 - PALM SPRINGS FIREBIRDS - 68655-00023 |
Sent: | November 12, 2019 12:03:00 PM |
Sent As: | ecom122@uspto.gov |
Attachments: |
Attachment - 1
Attachment - 2 Attachment - 3 Attachment - 4 Attachment - 5 Attachment - 6 Attachment - 7 Attachment - 8 Attachment - 9 Attachment - 10 |
United States Patent and Trademark Office (USPTO)
Office Action (Official Letter) About Applicant’s Trademark Application
U.S. Application Serial No. 88573330 Mark: PALM SPRINGS FIREBIRDS | |
Correspondence Address: | |
Applicant: Oak View Group, LLC | |
Reference/Docket No. 68655-00023 Correspondence Email Address: | |
The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. Respond using the Trademark Electronic Application System (TEAS). A link to the appropriate TEAS response form appears at the end of this Office action.
Issue date: November 12, 2019
SECTION 2(d) REFUSAL – LIKELIHOOD OF CONFUSION
Applicant’s mark is PALM SPRINGS FIREBIRDS for “entertainment in the nature of hockey games.”
Registrant’s mark is FLINT FIREBIRDS for “entertainment in the nature of hockey games.”
Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis: (1) the similarities between the compared marks and (2) the relatedness of the compared goods and/or services. See In re i.am.symbolic, llc, 866 F.3d at 1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc., 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002)); Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the marks.”); TMEP §1207.01.
Similarity of the Marks
Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression. Stone Lion Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). “Similarity in any one of these elements may be sufficient to find the marks confusingly similar.” In re Inn at St. John’s, LLC, 126 USPQ2d 1742, 1746 (TTAB 2018) (citing In re Davia, 110 USPQ2d 1810, 1812 (TTAB 2014)); TMEP §1207.01(b).
Applicant’s mark is PALM SPRINGS FIREBIRDS and registrant’s mark is FLINT FIREBIRDS.
The compared marks are identical in sound, appearance, meaning and commercial impression, in part, as each uses the identical term FIREBIRDS. Each party’s use of a geographic term preceding the term “FIREBIRDS” does not obviate a likelihood of confusion because those geographic terms are descriptive of the origin of each party’s services. Although marks are compared in their entireties, one feature of a mark may be more significant or dominant in creating a commercial impression. See In re Detroit Athletic Co., 903 F.3d 1297, 1305, 128 USPQ2d 1047, 1050 (Fed. Cir. 2018) (citing In re Dixie Rests., 105 F.3d 1405, 1407, 41 USPQ2d 1531, 1533-34 (Fed. Cir. 1997)); TMEP §1207.01(b)(viii), (c)(ii). Matter that is descriptive of or generic for a party’s goods and/or services is typically less significant or less dominant in relation to other wording in a mark. See Anheuser-Busch, LLC v. Innvopak Sys. Pty Ltd., 115 USPQ2d 1816, 1824-25 (TTAB 2015) (citing In re Chatam Int’l Inc., 380 F.3d 1340, 1342-43, 71 USPQ2d 1944, 1946 (Fed. Cir. 2004)). Thus, the term “FIREBIRDS” is the dominant portion in each of the marks, as it is the portion with the most significance in creating the commercial impression engendered by the marks.
Additionally, because each party offers identical services, it is likely that consumers will perceive the applicant’s hockey services to be related to registrant’s hockey services, as it is common for hockey teams in one league to affiliate themselves with hockey teams in a different league and for the affiliated teams to share the same team name. See the attached evidence from the American Hockey League showing AHL teams sharing team names with their respective NHL affiliates, such as the Ottawa Senators and their affiliate the Belleville Senators.
Thus, the compared marks are confusingly similar.
Relatedness of the Services
Applicant’s services are “entertainment in the nature of hockey games.” Registrant’s services are “entertainment in the nature of hockey games.”
In this case, the services in the application and registration are identical. Therefore, it is presumed that the channels of trade and class(es) of purchasers are the same for these services. See Cai v. Diamond Hong, Inc., __ F.3d __, 27 USPQ2d 1797, 1801 (Fed. Cir. 2018) (quoting In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012)). Thus, applicant’s and registrant’s services are related.
Conclusion
Due to the similarity of the marks and the relatedness of the services, there is a likelihood of confusion between the applied-for mark and registered marks. Accordingly, registration is refused under Section 2(d) of the Trademark Act.
Applicant must disclaim the wording “PALM SPRINGS” because it is not inherently distinctive. These unregistrable terms are at best primarily geographically descriptive of the origin of applicant’s services. See 15 U.S.C. §§1052(e)(2); In re Societe Generale des Eaux Minerales de Vittel S.A., 824 F.2d 957, 959, 3 USPQ2d 1450, 1451-52 (Fed. Cir. 1987); TMEP §§1210.01(a), 1210.06(a), 1213.03(a).
The attached evidence from the Columbia Gazetteer of the World and Oxford’s Lexico Dictionary shows that Palm Springs is a generally known geographic place or location. See TMEP §§1210.02 et seq. The services for which applicant seeks registration originate in this geographic place or location as shown by the attached evidence from Desert Sun, which discusses applicant’s soon-to-be-approved (as of August 19, 2019) AHL expansion team in Palm Springs, CA. See TMEP §1210.03. Because the services will originate in this place or location, a public association of the services with the place is presumed. See In re Hollywood Lawyers Online, 110 USPQ2d 1852, 1858 (TTAB 2014) (citing In re Spirits of New Merced, LLC, 85 USPQ2d 1614, 1621 (TTAB 2007)); TMEP §§1210.02(a) 1210.04.
Applicant may respond to this issue by submitting a disclaimer in the following format:
No claim is made to the exclusive right to use “PALM SPRINGS” apart from the mark as shown.
For an overview of disclaimers and instructions on how to satisfy this issue using the Trademark Electronic Application System (TEAS), see the Disclaimer webpage.
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/Jillian Michaud-King
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